B2B Case Studies Re-InventedThis week on THE 414 LIVE - PR and B2B marketing strategy.PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind.PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential. So the purpose of this week’s show is so that you can hopefully be inspired to re-evaluate this incredibly powerful marketing channel and how you could use it to generate more leads and sales.Glenn Matchett on LinkedInGrammatika Agency