In this episode of The Business of Fun, we cover How to Create a World-Class Monetization Strategy for Your Mobile Games with Jonathan Fishman, VP of Marketing and Growth at Mavens, Phil Suh, VP of Ad Monetization at Zynga, and Jeffrey Carlson, Head of Product, Publisher Products at Chartboost. They share golden tips on balancing in-app purchases, advertising, and other monetization techniques to optimize revenue without compromising user experience.


Episode resources:

• Jonathan Fishman on LinkedIn
• Phil Suh on LinkedIn
• Jeffrey Carlson on LinkedIn
• Zynga Website
• mavens, a Zynga Company Website
• Chartboost Website

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