In this video, you'll learn what the best Amazon PPC optimization strategy is for your fba products. You’ll need to download your Amazon ppc advertising reports and organize the data. I call this strategy the diamond keyword strategy. This tutorial overview for Amazon sellers works especially well if you're a complete beginner because you'll need proper data before you can make any Amazon ppc optimizations work. This step by step Amazon ppc guide was made to help you reach a lower acos in your campaigns for the long-term and help you produce profitable results in your Amazon FBA private label business