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By now, you know that, with the right strategy, Instagram is a powerful marketing tool for your yoga business. It's the ideal platform for posting beautiful and inspiring content, and is a place where you can share your message with your tribe, expand your business reach, and promote your classes or retreats among other experiences

 

To get some tips on how to create an amazing yoga Instagram profile for your business, we chatted with Katrina Julia of FIT Life Creation. Katrina is a digital marketing guru who has seen great success in the health, wellness, and travel sectors with her social media, including Instagram and Facebook. Here’s what she had to share with us on the topic.

How To Create An Amazing Yoga Instagram Profile For Your Business by Katrina Julia

As a multi-passionate lifestyle entrepreneur, retreat leader, and creator & CEO of an all in one lifestyle brand, I know first-hand how important social media and Instagram is for our yoga, retreat, and lifestyle businesses success.

 

About five years ago, I started using Facebook to share my story with wellness, lifestyle, and travel. Within less than a year, my business experienced 25X results. 

 

Immediately, I thought to myself, “If I did this alone, imagine if I expand to Instagram and other social media platforms, partnering with yoga Instagram influencers, wellness entrepreneurs, and travel bloggers?”

 

After starting with influencer marketing in 2016, I gained wisdom, insight and experience with action. In 2018-2019, we experienced 2500%+ ROI, >300 million in reach & with >10,000 influencers across campaign platforms. As a result, I am passionate about helping you with social media and influencer marketing to help you create what you love with communities.

I started creating my own Instagram profile, as well as a strategy to create a community of lifestyle and wellness entrepreneurs, yoga instructors, and travel bloggers on Instagram. I knew I was on to something huge and that my journey with social media, Instagram, and influencer marketing was only beginning.

 

Fast forward to four years later, I have expanded my Instagram profile with a content strategy, posting, and integrations like stories, highlights, and IGTV. This content strategy is extended to include blogs/podcasts, freebies, online courses, and events.

No matter where you are in creating an amazing profile for your yoga and lifestyle business on the platform, this post will help you with your profile, content, and marketing as a Yoga Instagram influencer, retreat leader, and retreat center owner.

 

Your yoga Instagram profile is prime real estate. Whether you are using the platform for your yoga business, retreats, and/or lifestyle business, you only get one chance to make a first impression.

 

It’s important to initially consider whether you want to have one Instagram account or create two accounts to keep your business and personal profiles separate. 

 

The second step involves making sure your bio on your Instagram profile speaks to the community you want to create.

 

Here are some steps to set yourself up for success:

Use your name or a catchy profile name

Classify your Instagram profile as an entrepreneur, public figure, creator, etc.

Include a picture that relates to the image that connects with your tribe.

Get clear on including what will connect with your community e.g. quote, tag line, what you share, your title, freebies, and offers.

Set up a personal hashtag and highlights for your community.

List any rewards or features in your bio for credibility.

Include a clear call to action in the link in bio.

Creating Content 

Creating content for your Instagram starts with content strategy. Once you have a clear strategy, it’s important to continue to improve with quality, value, and consistency in your content.

 

Whether you are a yoga Instagram influencer, retreat leader, or retreat center, think about what your community will love to learn. Consider how that tie