Ethical branding is on the rise. With consumers demanding that brands be more about social impact and less about the balance sheet, companies need to make sure their messaging is on point.

In this episode of the Brag Effect, we sit down with Jackie Hanafie, principal of PR advisory HumanKind, to talk about things like:

0:00 How HumanKind came to be

2:12 What is ESG?

5:25 Questions for brands entering the ESG space

9:29 An example of how to output messages

11:45 Examples of ethical brands

14:16 Ben & Jerry’s and Israel

15:41 Creating a messaging plan

18:12 Changes in PR

21:35 Brands during COVID-19

More on Jackie here: https://www.jackiehanafie.com/

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