In this episode, Teri is at the Alexa Conference 2019 in Chattanooga, Tennessee where he recorded this episode live.

Teri was a speaker at the conference and talked about voice technology in the context of healthcare. He also led a workshop on how to create a flash briefing and recorded a flash briefing live for his Voice in Canada flash briefing.

Flash Briefing Basics

• A flash briefing is a small, short, audio piece of content. It’s similar to a podcast but it’s short.
• Starting a flash briefing or podcast is an opportunity to become a leader in whatever your field is..
• If the title and description of your flash briefing has the appropriate keywords, people searching for the products that match those keywords on Amazon will stumble onto your flash briefing.
• Unlike with other skills, once somebody has enabled a flash briefing, they never need to remember the invocation name again because it’s now part of their subscription.
• People tend to listen to flash briefings during the transitional moments of their day like when one is getting dressed or when driving.
• There are few flash briefings and less competition which makes it much easier to be found.
• There are about 70,000 Alexa skills and flash briefings are about 8,000 worldwide.
• For every 80 podcasts out there, there is one flash briefing, which illustrates the opportunity right now.
• You can do your flash briefings hourly, daily or weekly, but the best one Teri recommends is daily.
• Make short, quick and to the point flash briefings with valuable content.

How to create a flash briefing

• Plan out your flash briefing.
• Decide on your topic (s). Determine who the show is for.
• Take some time to learn about the Amazon developer portal so you can easily set up your flash briefing and have complete creative control over it.
• Come up with a title, a short description, a long description and the keywords. These will make an impact on your SEO.
• Create a variety of call to actions. The first ones should be to ask for reviews.
• Create your flash briefing icon. It must be round.
• Create a unique audio branding.
• You need hardware and software to set up. Click here for a list of all the relevant software and hardware at
• Record and export an episode. Teri recommends that you don’t write a script, keep it natural, smile when you speak (it makes a difference) and have fun with it.

List of resources mentioned in this episode:

• How to Create a Flash Briefing
• Flash Briefing Hosting Service
• Easy-to-Use Graphics Platform

Other Useful resources:

• Voice in Canada: The Flash Briefing
• Complete List of Alexa Commands
• Reviews of top Alexa Skills in Canada
• Alexa-Enabled and Controlled Devices in Canada
• Teri Fisher on Twitter
• Alexa in Canada on Twitter
• Alexa in Canada Facebook Page
• Alexa in Canada Community Group on Facebook
• Alexa in Canada on Instagram
• Please leave a review on iTunes
• Shopping on Amazon.ca
• The Alexa Conference, presented by VoiceFirst.FM
• use promo code ALEXAINCANADA for 20% off

Hosted on Acast. See acast.com/privacy for more information.