Elsie had a bright idea, she'll create an ebook in Canva as her premium lead magnet.

The only problem is that she does not know how to get it done.

As a business coach, it's important for Elsie to have a lead magnet in order to grow her list of potential clients.

Are you a business coach full of bright ideas but you don't know how to implement them?

If yes, then I have great news for you...

You are not the only one facing this challenge.

Getting things done in your business can prove to be overwhelming and stressful.

So, tell me, which one of these two categories do you fall into?

Some small business owners have been running their digital businesses for 3-7 years so they have funds set aside to hire help.

While there are some entrepreneurs who started their business in the last 1-3 years but they don't have a rosy budget to outsource tasks like creating lead magnets.

If you are in the 2nd category then I totally understand your limitations.

This is the reason why I'm creating this resource to help you create your ebook quickly and easily.

In this post, you'll learn the most efficient way to create your ebook as well as what to do with it when it's ready.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

The Benefits of Creating Ebooks

If you've never created an ebook before and you are brand new to the world of ebooks then here are a few things to consider.

Ebooks can be useful for a number of reasons with the most common denominator being client acquisition.

Here are 5 ways to develop an ebook in your business this year.

* Lead magnet

* As a workbook accompanying an online course or email course

* Case study

* Instruction, manual or guide

* A course

Did any of those 5 ideas give you aha moments?

So many business coaches underestimate the power of ebooks and how they can use them to grow their business.

Yes, you're probably wondering how to actually create all of these ebooks as part of your marketing plan.

If you hang tight I'll be offering a step by step guide for one of these ebook types soon.

The Buyer Journey

Before diving into creating ebooks it's important to know when to use these different types of digital collateral or marketing material.

If you are one of my regular readers you probably either heard or read about the buyer's journey.

Gaining an understanding of your target audience will help you visualize the buyer's journey.

However, in case you've never come across it before here's a brief overview of it again.

They include awareness or brand awareness, interest, consideration, conversion and retention.

As you can see there are 5 stages of this journey and if you look carefully you'll notice the absence of some of those ebooks.

For example, the lead magnet, guide,