If you ever stared at an empty screen and wondered what content you would create or post to social, the tool that is missing from your life is an editorial calendar.

What is an editorial calendar?

• An editorial calendar allows you to plan and schedule your content ahead of time so you can keep in sync with your products and promotions, reference important holidays, or keep consistent themes.
• In a word, it helps you to be more strategic. There is no greater sin that to promote randomly, and this tool helps you always ensure that all your efforts are aligned and working.

Why would you need an editorial calendar and how is it helpful?

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