Gareth Goh is the Content Marketing Manager at InsightSquared, an analytics generation company for growing businesses. Academically, he hails from Boston University with a degree in Journalism, but as he saw the evolution towards content emphasis, his employment started focusing on content marketing. With a varied background in both journalism and content marketing, he is an experienced veteran of inbound marketing, SEO, and business intelligence. Gareth recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss content marketing on social media. “There is a great deal of opportunity to be more effective, be more efficient, and be both!” Gareth discusses tips for effective content marketing in social media: Invest in marketing. Disseminate complicated topics. Utilize C-level business partners. Use GaggleAMP to extend your reach. Know when to grow your team.