Five on Design

How to create an elevator statement


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Once upon a time, elevators moved slow enough that the people who got on them actually wanted to have a conversation with the others who were sharing the ride. At some point, somebody got crafty and coined the phrase “elevator statement” for the mythical time when the CEO of a large company would be standing next to you, eager to hear about who you were and what you did.
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Five on DesignBy Daniel Nisbet