This week we are joined by Jane Cavalier, to discuss, "The Enchanted Brand: How to Power Your Business in an Upside World Using the Power of Enchantment". Jane is one of the foremost leaders in brand strategy in America. Having worked on over 120 brands, she has re-branded global enterprises including Esso/Esso and Samsung; created powerful brands such as Snapple, Qwest and ATT Business; and given brand solutions to Johnson & Johnson, American Express and the U.S, Navy. After a meteoric career on Madison Avenue where she founded one of America’s hottest creative boutiques and led Strategic Planning at McCann-Erickson, she formed BrightMark Consulting. She currently serves on the boards of Marpai, Inc, the Pardee RAND Graduate School, and Nemours Children’s Health  System.    

Please visit Jane's website to learn more https://www.brightmarkconsulting.com/branding-solutions/jane-cavalier/ 

Please visit our website to learn more https://indiebooksintl.com   

Marketing With A Book Podcast Episode 47 

Recorded 11/30/2021