How to create an engaging brand experience that actually drives growth

Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales.

In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include:

• What is a brand experience
• Why is brand experience important for customers
• What are the elements that create a successful brand experience
• Steps to creating an awesome brand experience
• Most brands personalize their experiences. How to take it a step further.
• How to strengthen the relationships between user experience and brand voice and tone
• There's a difference between creating emotional content and creating emotion-evoking content. Which should you invest in
• Typical brand experience obstacles and how to overcome them
• Two often overlooked ingredients to customer support and customer experience
• and much much more ...