This week, I welcome a special guest to the Performance Marketer Podcast!

Dave Lindenbaum is an online marketer, copywriter, and founder of Get Kombucha. One of his most recent clients is a fertility expert who is helping women achieve their life-long dreams of becoming a mom.

I invited him for a quick chat because he’s very insightful, energetic, and I always have tremendous fun talking to him! 

We both adore just geeking out on marketing and spitballing ideas, so I figured you guys would love to tune in to one of our conversations!

Today, we’re diving deep into customer avatar research. We’ll discuss the best practices for creating a customer avatar and explain why surveys are such a CRUCIAL part of this process.

Let’s get to it!

Key Takeaways:

• Understanding the day in the life of your avatar (1:18)
• Why copywriting requires sensitivity (2:56)
• Getting to the bottom of your avatar’s “WHY” (5:34)
• The 2 fundamental uses of surveys in marketing (7:12)
• Why you need to learn about your avatar’s unique language (9:52)
• The benefits of using a time-lapse copy method (11:09)
• Should you be naming your avatar? (13:59)
• The advantages of surveying your own community (16:28)
• What your Facebook Group’s number one goal should be (19:36)
• A powerful technique for discovering your “WHY” (20:27)
• Why are surveys so awesome for generating new leads? (22:14)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

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Connect with Eric!

• Join Eric’s Text Community: 917-636-1998
• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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