In this episode of the PM versus PMM podcast, we discuss building an initial outreach strategy for a product with no users. We emphasize the importance of diversifying your beta testers, conducting organic marketing research, and considering paid marketing based on the right platforms. We also explore the challenges and strategies behind defining a brand that resonates with the target audience. The news topic covers the launch of Threads, a new app from Meta (formerly Facebook), designed to compete with Twitter. We highlight the app's rapid growth and potential implications for the social media landscape.