Growth Driven

How to Create and Build Your 2021 Strategy for Business and Marketing


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Look at the blank canvas 2021 offers as an opportunity to improve. Some businesses may have been putting off a complete digital transformation. If that’s the case for your company, now is the ideal time for transforming more manual and paper-based processes to a digital format. 

Your business strategy can focus on detailing this transformation, including the timeline for testing and implementing those new digital processes. Doing so will better prepare you for when business picks up again. You may then find you can better connect with customers and offer them the digital experiences they have come to expect in other parts of their lives. 

With uncertainty anticipated to continue in 2021, it’s good to have one or more backup plans for your business. Lay out potential contingencies that you may face in the coming year and use this time to craft strategic responses.

These strategic plans can address different scenarios like ongoing health concerns, reopening at a slower pace, continued openings and closings, remote and on-demand environments, and full reopening. Build out each of these plans, using the experience of 2020 to help develop key tactics. Many of these tactics may have already proven effective this year or they may be ones you are still testing. 

If you are resourceful and strategic, you can rise above the crazy to create a better world for yourself.

“......the best thing you can do is read and write every day, a couple of hours every day. Write about things you find important, and see if you can see if you can discover what you believe to be true. And that will build you a foundation, and it's unbelievably practical.

“If you look at people who are phenomenally successful across life, there's various reasons, but one of them is that they're unbelievably good at articulating what they're aiming out and strategizing and negotiating and enticing people with a vision forward. It's like, get your words together, man. That makes you unstoppable. And that's really, that's the core of the humanities, that idea, is get your words together. Make yourself an articulate creature, and then you're deadly in the best possible way.” - Jordan Peterson

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Growth DrivenBy Edwin