The Exchange

How to Create and Launch Products Customers Will Love with Moore & Giles


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Connect with Audrey:

Linkedin
Medium
M&G Podcast - Nothing to Hide
M&G Instagram


Brands Audrey Looks to for Inspiration:

Jenni Kayne
Everlane
Whitney Stoddard Art

Here's This Shows TL;DR:

  • Audrey tells us about Moore & Giles and the development of their ecommerce business 
  • We discuss the role of product in ecommerce and why it took so long for ecom to adopt the discipline
  • Audrey tells us how she finds the next product idea 
  • We go over how to curate your product catalog and what to do before you cut something 
  • Multiple people and teams should be involved in product development and launch, Audrey describes who 
  • We go over how the sprint methodology has made product development easier
  • Audrey explains how the pandemic lead to new innovation
  • We go over when product and marketing need to coordinate handoffs
  • Audrey tells us how Moore and Giles uses pre-sales to create added demand 
  • Audrey tells us the brands she looks to for inspiration 


Other Helpful Resources:

Return Benchmarks by Vertical

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