In a new Seedcamp Firsts podcast episode, our Partner Sia Houchangnia chats with Dan O'Kelly, an early Community Lead at Seedcamp-backed fantasy sports unicorn Sorare. They cover all things community building, including:

- the importance of community in a fast-growing startup;

- founders' key role in setting up the vision and building the foundations of an authentic community;

- the early tactics Sorare used to build their community;

- how to kickstart and nurture your community;

- how to nurture organic initiatives by community members;

- why it is important to put resources into community building;

- mistakes and lessons learned in scaling community in the hyper-growth phase.