The Most Effective Editorial Calendar on Trello

There comes a time in your business where organising content will help you scale so a Trello content calendar can help you do this.

When you first got started in business you may have had 8 weeks worth of content ready for your launch date.

However, as time went on you began to realise that the constant content hamster wheel seems like a bit of a drag.

Having to show up every day or week on your blog or social media account can leave you feeling bored.

Let me know if this sounds familiar.

You know how important it is to remain consistent when it comes to promoting your business.

Making consistent sales in your business takes more than doing an infrequent guess appearance annually like the grammy awards.

The ideal scenario is you want to find a way to enjoy the process of showing up regularly.

In this post, you'll learn how to use Trello to plan, create, publish and enjoy the process of content marketing.

Meaningful Social Interactions

Before looking at content ideas or a Trello editorial calendar, I thought it would make more sense to start at the end.

The end of the process happens after you click the publish button.

In other words, I am focusing on the response from your audience including the engagement.

Have you ever connected with someone offline? Do you remember what it felt like?

What made that interaction meaningful? If there is one word that you can use to describe that new found relationship what will it be?

Now think of a time when you connected with someone online, I am talking about the fact that something clicked.

Do you remember what it felt like? What made that interaction meaningful?

In a research paper published by Facebook in 2020, it was found that having meaningful social interactions depended on a few things.

* Community ties with that person* Participating in shared activities* Planning activities* Making memories from the encounter* Synchronous engagement

As you can see from the research making connections on social media should involve a meaningful interaction.

It takes more than a passing like or thumbs up.

What is Does MSI Look Like?

As I mentioned above what really matters before you start creating any ideas or content is the end result.

To help you understand this more fully, let's look at a few real-life examples.

A couple of years ago I decided to intentionally reach out to the top 50-100 marketers online for a collaboration.

In the end, 17 of them agreed to collaborate with me on a piece of content.

Since then one of them continues to find ways for us to collaborate on future events.

Looking back on the 5 aspects of MSI you will notice that I made an initial connection with this person covering all 5 areas.

Another great example of this is someone I refer to as a business bestie.

We met online because we belong to the same paid mastermind together.

Somehow,