HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT

Tips on how to create authentic engagement with branded video content with Gideon Shalwick

The key when it comes to video content is that a lot of people miss is the match that you have between who you're talking to and the message that you have, so your message and your market match.

How do I come up with the topics? One easy shortcut is to ask yourself, what are all the problems that your target audience are experiencing? Problems, frustrations, needs, desires, all those sorts of things.

I remember how excited I felt because I felt for the first time you didn't have to be like a movie star or a celebrity or get into a television show to be able to have widespread sort of recognition and sort of influence for your brand.

But really the best camera you have always is the one that you have with you, right?

What's the biggest pain point? Video editing. That's an easy fix. Use QuickTime it's a free piece of software and it allows you just trim the front and back out and it takes a few seconds. It's instant. It's really easy and quick to do you don't even need fancy software.

But it doesn't matter what you look like. Really what it matters is what you can do for other people and how you can serve them through your message and what you can teach them and help them with.

Feel the fear and do it anyway.

They just have a really good SEO strategy where they optimize for the right keywords and then they get all the longterm traffic. And they're just crushing it at the moment.

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HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT

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HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT

The key is the match between who you're talking to and your message, so your message and your market match.

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Doug: Well welcome back listeners to another episode of Real Marketing, Real Fast. Today's guest is Gideon Shalwick. He's a serial entrepreneur who's been creating online videos and video content for over a decade. I first met Gideon several years ago at a conference called the Tropical Think Tank held in the Philippines and run by Chris and Irv Ducker.

Doug: After a couple of entrepreneurial hiccups, Gideon found his niche in video marketing with his finger on the pulse of social media content marketing trends, Gideon knows the impact of authentic engagement with branded video content. While you've learned that 85% of video content is viewed on mobile, he realizes that the importance of high-quality captions for that content.

Doug: So he launched a new company called Splasheo, it's a video captioning service that's powered by real people that manually transcribe your video and add personalized captions. Because of the human touch, Splasheo also creates meme-worthy videos using flawless captions to grab users attention and keep them engaged.

Doug: So I'm super excited to reconnect with Gideon today and welcome to the Real Marketing, Real Fast podcast today.

Doug: Hey Gideon, super excited to reconnect with you today and to invite on the Real Marketing, Real Fast podcast. So welcome to the show today.

Gideon Shalwick: Awesome to be here, Doug. Looking forward to it.

Doug: So we met a whole long time ago over in the Philippines at the Chris Ducker event and I'm just super excited to catch up with you and for you to fill us in a little bit on what you've been working on in the video content and online marketing space.

Gideon Shalwick: Oh man, it's been a journey since we've talked last. I think we just mentioned before we started this call that when we met back at Tropical Think Tank, with Chris Ducker's event.