<p>Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.</p>

Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.

How to Create B2B Software Content that’s Fun – Is it Even Possible?

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

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How to Create B2B Software Content that’s Fun – Is it Even Possible?

How to Create B2B Software Content that’s Fun – Is it Even Possible?