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How To Create Brand Advocates Using Merch with Swire Ho
Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
✦✦✦
On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Swire Ho to talk about using the power of branded merch and swag to grow and monetize your personal brand.
Swire is the Director of Sales and Marketing at Garuda Promo and Branding Solutions as well as the host of the "The Small Business Show" podcast. He helps his clients get the brand merch that helps them stand out and become memorable in their audience's minds..
In this episode, you’ll learn:
→ Why branded merch is so important for your personal brand
→ Best practices for designing memorable business cards
→ Unique merch ideas for coaches and consultants
→ Strategies for creating a sense of community through branded merch
→ Tips for planning successful branded merch campaigns
✦✦✦
🧰 FREE RESOURCES
• Brand Bites Newsletter: https://davepolykoff.com/newsletters
• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
✦✦✦
⏰ TIMESTAMPS
00:00 Introduction to the Personal Brand Blueprint podcast
00:24 Meet Swire Ho: The Promo Guy
01:19 Understanding the Ideal Client
01:56 From Ideas to Finished Products
02:52 The Importance of Staying True to Your Brand
03:52 Utilizing Branded Merchandise Effectively
06:25 The Power of Branded Items in Networking
07:45 Crafting the Perfect Business Card
09:41 Exploring Unique Merch Ideas for Coaches
12:19 Creating a Sense of Community with Branded Items
13:36 Preparing for a Successful Merch Campaign
15:44 Overcoming Objections to Using Merch
17:33 Tracking ROI on Merch Investments
20:24 Final Thoughts and How to Get Started
✦✦✦
📄 SHOW NOTES & TRANSCRIPT
For the episode transcript and highlights, check out the podcast episode page here: https://davepolykoff.com/podcast/how-to-create-brand-advocates-with-merch/
✦✦✦
🔗 CONNECT WITH SWIRE
🌐 Website: https://www.garudapromo.com/
📸 Instagram: https://www.instagram.com/garudapromo/
💼 LinkedIn: https://www.linkedin.com/in/swirehothepromoguy/
👤 Facebook: https://www.facebook.com/garudapromo
🐦 X/Twitter: https://x.com/garuda_swire
📹 YouTube: @swireho8706
✦✦✦
🔗 CONNECT WITH DAVE
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
✦✦✦
🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
✦✦✦
⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806
View all episodes
By Dave PolykoffBecome your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com
We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you personal branding and content services. Get started here: https://Zenpost.com
✦✦✦
On today’s episode of Personal Brand blueprint, Dave Polykoff sits down with Swire Ho to talk about using the power of branded merch and swag to grow and monetize your personal brand.
Swire is the Director of Sales and Marketing at Garuda Promo and Branding Solutions as well as the host of the "The Small Business Show" podcast. He helps his clients get the brand merch that helps them stand out and become memorable in their audience's minds..
In this episode, you’ll learn:
→ Why branded merch is so important for your personal brand
→ Best practices for designing memorable business cards
→ Unique merch ideas for coaches and consultants
→ Strategies for creating a sense of community through branded merch
→ Tips for planning successful branded merch campaigns
✦✦✦
🧰 FREE RESOURCES
• Brand Bites Newsletter: https://davepolykoff.com/newsletters
• Content Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/
✦✦✦
⏰ TIMESTAMPS
00:00 Introduction to the Personal Brand Blueprint podcast
00:24 Meet Swire Ho: The Promo Guy
01:19 Understanding the Ideal Client
01:56 From Ideas to Finished Products
02:52 The Importance of Staying True to Your Brand
03:52 Utilizing Branded Merchandise Effectively
06:25 The Power of Branded Items in Networking
07:45 Crafting the Perfect Business Card
09:41 Exploring Unique Merch Ideas for Coaches
12:19 Creating a Sense of Community with Branded Items
13:36 Preparing for a Successful Merch Campaign
15:44 Overcoming Objections to Using Merch
17:33 Tracking ROI on Merch Investments
20:24 Final Thoughts and How to Get Started
✦✦✦
📄 SHOW NOTES & TRANSCRIPT
For the episode transcript and highlights, check out the podcast episode page here: https://davepolykoff.com/podcast/how-to-create-brand-advocates-with-merch/
✦✦✦
🔗 CONNECT WITH SWIRE
🌐 Website: https://www.garudapromo.com/
📸 Instagram: https://www.instagram.com/garudapromo/
💼 LinkedIn: https://www.linkedin.com/in/swirehothepromoguy/
👤 Facebook: https://www.facebook.com/garudapromo
🐦 X/Twitter: https://x.com/garuda_swire
📹 YouTube: @swireho8706
✦✦✦
🔗 CONNECT WITH DAVE
🌐 Website: https://DavePolykoff.com
📸 Instagram: https://www.instagram.com/davepolykoff
💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/
🎵 TikTok: https://www.tiktok.com/@davepolykoff
👤 Facebook: https://www.facebook.com/davidpolykoff
🐦 X/Twitter: https://x.com/DavePoly
📹 YouTube: https://www.youtube.com/@DavePolykoff
✦✦✦
🎙 ABOUT THE PODCAST
The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.
✦✦✦
⭐️ LEAVE A REVIEW
Spotify
https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6
Apple Podcast
https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806