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How to Create Compassionate Content During a Crisis Part I
With the ongoing COVID-19 pandemic, we’ve all experienced firsthand how our businesses and brands have had to adapt during a crisis.
As human beings, we crave stability. The COVID-19 pandemic is an extreme example, but a crisis is really any event that causes us to experience instability. And instability and pre-planned content do not mix.
Content management during a crisis is tough. But while you can’t predict the future, you can prepare for it.
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By Jessi Honard + Marie Parks
5
1515 ratings
With the ongoing COVID-19 pandemic, we’ve all experienced firsthand how our businesses and brands have had to adapt during a crisis.
As human beings, we crave stability. The COVID-19 pandemic is an extreme example, but a crisis is really any event that causes us to experience instability. And instability and pre-planned content do not mix.
Content management during a crisis is tough. But while you can’t predict the future, you can prepare for it.