Identifying where your largest community is. I always want my clients to get the biggest bang for their buck when they are looking at their content. So finding where the majority of your people are and targeting the top three to five questions, interactions, or response that you see most often is a really great place to start when you are looking to create content. Chances are you are already engaging with those people and working to answer that question anyway. So building the content is an opportunity for you to polish and fine toon that response and make it available to people easier, which will eventually save you time on the other side.