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In this episode of Rooted to Rise, host Ebony Lyn. discusses the importance of standing out in a crowded market by understanding and addressing the core desires of ideal clients. She emphasizes that people buy transformation, not just products or services.
Ebony advises focusing on clients' psychographics, such as their struggles, feelings, and dreams, to create content that resonates deeply. She suggests shifting from listing features to highlighting the transformation provided.
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By Ebony Lyn. WilliamsIn this episode of Rooted to Rise, host Ebony Lyn. discusses the importance of standing out in a crowded market by understanding and addressing the core desires of ideal clients. She emphasizes that people buy transformation, not just products or services.
Ebony advises focusing on clients' psychographics, such as their struggles, feelings, and dreams, to create content that resonates deeply. She suggests shifting from listing features to highlighting the transformation provided.
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