The Powerful Content Podcast

How to create content that reflects your true value


Listen Later

Ever feel like your content isn’t selling your offers? Like no matter how much you create, it’s not landing the way you want it to?  

In this episode of The Powerful Content Podcast, Mel Daniels explains the connection between self-worth and content creation—because if you don’t fully own the value you bring, your audience won’t see it either. 

You’ll learn: 

✨ How your self-worth shapes the way you show up in your content 
✨ Why so many women struggle to articulate their value (hello, imposter syndrome) 
✨ Practical ways to communicate your expertise with confidence—without feeling ‘salesy’ 
✨ The power of storytelling and transformation-focused messaging to position yourself as the go-to expert 

Your content isn’t just about what you do—it’s about the impact you create. Let’s make sure you’re owning that. 

Episode Breakdown: 

00:00 Introduction: Why owning your worth matters in content creation 
00:35 Welcome to The Powerful Content Podcast 

01:35 Acknowledgement to Country 

02:06 How self-worth affects your content (more than you think) 
04:23 Shifting your mindset to show up with confidence 
06:24 Defining and articulating your unique value 
10:15 Practical techniques for creating content that positions you as an expert 
14:43 Key takeaways and reflective questions to dive deeper 
16:00 Wrapping up and ways you can work with Mel 

Let’s get you creating content that reflects the incredible work you do. 

 

Links mentioned in this podcast 

  • The Power of Content 
  • The Content Effect 
  •  

    If you enjoyed listening to this episode, then you’ll also love: 

    • Episode 153 – You are an expert 
    • Episode 126 - Sell your offer strategically with transformations 
    •  

      Loved the episode? Leave a review! 

       

      Ready to work with me? 

      • Buy my book The Power of Content 
        • Join my membership The Content Effect 
          • Work with me 1:1 with The Content Accelerator 
            • Join my free Facebook Group The Content Project 
            •  

              For more conversations on powerful content, connect with me here: 

              Instagram | Facebook | LinkedIn | Website 

              ...more
              View all episodesView all episodes
              Download on the App Store

              The Powerful Content PodcastBy Mel Daniels