Have you ever wanted your team to bring you more innovative ideas? If you do, you're in the majority of leaders in our industry and what you're experiencing is borne out by my own research. Much of what I see described as radically innovative is, in fact, old wine in new bottles. There’s a reason creativity is difficult. And the way to encourage creativity is counterintuitive to a lot of leadership thinking. By the end of this five minute seminar, you will understand why that is and how to get your team to be more creative.