Heather Foeh built the wildly successful Topliners community at Eloqua during it’s explosive growth period.  She’s gone on to pioneer customer marketing at companies like Lattice Engines and LookBookHQ.

Heather talks about how to create customer community and why it’s important to put a barrier in front of your customer advocacy programs to help make them more effective.  At her new company, she is in charge of the entire customer experience post-acquisition.