Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.

He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.

Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.

In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:

• Why Mike is trying to build a category with Grain
• How do systems of intelligence create predictable business growth
• Customer value: what it means with examples
• How to create customer value
• What are forms of customer value
• How do you add value to a service
• What can destroy value for a customer
• How can we add value to our product
• What strategies can you apply in order to create customer value
• Why businesses don't believe that recording every conversation is worth the risk
• Doesn't recording all conversations create clutter and add to the noise
• How to create customer value by recording every conversation
• and much much more ...