Brian Wallace (@nowsourcing) evolved from a CTO to an expert in infographics. Throughout the years Brian and his team worked on many different digital media campaigns and tactics. They looked to specialize so they evaluated their collective skills and found that visually telling stories about complex ideas was what they were best at. A specialization in infographics ensued.

An Infographic is a purposeful well thought out campaign effort consisting of four high-level steps.

There have been many great infographics but many fail to grab attention. Most times not enough thought goes into the beginning of the process and teams fail to realize an integrated approach is necessary. Brian explains failed infographics and how to launch a successful one in this episode.

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