David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. David runs his own podcast, where he has interviewed more than 350 entrepreneurs and learned how they use stories effectively to achieve their success.

For the past 15 years, David has focused on helping others create story-based marketing that cuts through the noise in their marketplaces and creates the first step toward enduring relationships.

As a Certified StoryBrand Guide, David and his team employ the StoryBrand framework to structure and focus the story their clients use to win business and attract customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How David transitioned to working in insurance and became a Chief Marketing Officer.
• Story theory and how every story follows the same plot.
• The importance for marketing advisors to create strong relationships.
• The difference between selling a service and selling a product. 
• The distinction between consulting and coaching. 
• How business consultants can improve their prospect conversion rate. 
• How to help your clients craft a solution that they’ll embrace.
• How to apply and utilize your StoryBrand effectively.

Resources:

• The Saltzman Group
• StoryBrand Guide
• Building a StoryBrand

Connecting with David Saltzman:

• LinkedIn
• Email
• Podcast

Connecting with the host:

• Scott Cantrell on LinkedIn