In this episode of the #InTheLab Podcast, your host Ankur K Garg (AKG) dives deep into the art of creating engagement on social media platforms. He begins by addressing the common struggle of getting audiences to interact with posts, especially when breaking away from the norm of passive scrolling. He emphasizes the need to retrain the audience to engage actively by disrupting their habitual content consumption patterns.

AKG offers practical strategies for retraining the audience, such as responding to comments, tagging friends or colleagues in posts, and engaging meaningfully with other accounts. He also encourages the creation of diverse content types like Reels, Stories, Duets, or Green Screens, always incorporating a clear call to action. AKG acknowledges that in some cases, it may be necessary to build a new audience from scratch using methods like boosting posts with a budget, engaging with the followers of desired accounts, and networking actively.

The episode concludes with a strong message against fake engagement, highlighting the importance of authenticity and genuine connections in the social media sphere. AKG encourages listeners to approach social media engagement as a journey of human connections, promoting meaningful interactions. This podcast provides valuable insights for anyone looking to enhance their social media presence and engagement strategies.

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