How to Create engaging Pieces of Content by using Jabs & Hooks -. Jabs - jabs are the light weight Pieces of content that benefits customers by making them laugh, ponder, playful, & appreciative. Hooks- hooks are the call to action that benefits your business. It means content should be in 80:20 ratio. #digitalsachin #jabs&hooks #socialmedia #digitalsachinshow #trendingtopic #engagingcontenet