This is a discussion on how founders can incorporate retention marketing into their product development.

Questions answered:

1) Why retention is important for tech startups? (how it fits in a go-to-market strategy)

2) The potential of retention marketing using case studies?

Guest speaker: Olabinjo Adeniran, a Product Marketing & Growth Manager who has worked in 4 Y Combinator startups, including Cowrywise and Bundle Africa. He is also the Author of The Growth Handbook: Scaling a Fintech in Nigeria.

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