If you live, or have even just spent time, in India, there's no way you've not seen one of the famous Amul ads. This week, Gauri is joined by the immensely creative man behind these adored ads, Rahul da Cunha, MD and Creative Head - daCunha Communications. Rahul also writes, directs and produces theatre, as well as dividing his time with photography, among the myriad of things that he does.

Gauri and Rahul talk about how his days in advertising aided his career in theatre, the need for passion in all of us, his agency working on the Amul campaign for close to 60 years and how it has evolved over the years, the effects of the lockdown on creative minds, the importance of research and understanding your outreach, some key traits of successful entrepreneurs, and lots more. Tune in for a truly insightful conversation.

Follow Rahul on Twitter & Instagram @RahuldaCunha

You can reach out to and follow Gauri @gdevidayal on Instagram / @gauridetails on Twitter.

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