"Adam, how do you come up with SO MUCH content" I get this question at least a few times a week. And it's a good one. After all... my content marketing strategy involves:

• Blogging
• Video
• Podcasts
• Lead magnets
• Webinars
• Guest posts
• Public speaking
• Ads
• Social posts
• And more...

So where do all these ideas come from?!?!?! Simple. They come from everyday life. That's it. Gary Vaynerchuk once said "Document, don't create" and he's right. Everything I create is really just some form of documenting things I've done, seen, read or tried.  I learn something, implement it, then pass on my findings to you. Wash, rinse, repeat. And the result is tons of content.  Someone once told me (and I wish I could remember who as I'd LOVE to give them credit here) that if you want to create interesting marketing then you need to dointeresting things. Lemme say that again (as it's really important) If you want to create interesting marketing then you need to do interesting things. Interesting life = interesting marketing In other words: cool things in = cool stuff out So please use this as your excuse to go do some cool stuff.  Travel, visit a new restaurant, see a new movie, try a new hobby or sport... anything really! And then tell your tribe about it. And use the story to teach a lesson, give some advice, or even just to entertain them (we all want to be entertained) So what are you going to do this week? Hit reply and let me know! Adam "do cool stuff" Erhart