On average, we will each be exposed to 300 different messages each day through our peers, advertisements, and various media. How does your cause stand out?

In this segment, we talked to Julia Stenzel, nonprofit consultant and co-author of The Brand IDEA on the following topics: The evolution of communication for causes, redefining new messaging for causes, and developing a message that raises dollars.

–Originally recorded for Achieve Access, March 2014 Webinar–