Marketing Partnerships are completely underrated. As a tactic, a partnership with another business who shares the same target audience but does not compete with you to help you both achieve your goals makes brilliant and economic sense.

Katrina McCarter is a partnerships guru. She has been taking a partnerships first approach to her marketing for a very long time and my goodness has she achieved some success with this! 

In this episode, I ask her all about how small business owners may be able to strike up and use these partnerships to achieve some of their own marketing success.

We cover off:

• Exactly what a marketing partnership is
• The benefits that marketing partnerships can bring to your business 
• Some examples of successful marketing partnerships
• The recommended criteria to look out for when forming a marketing partnership
• The mistakes to avoid with marketing partnerships
• And how to measure the success of marketing partnerships

Partnership Mastery program details: https://partnershipmastery.global/

You can find Katrina McCarter here:

www.katrinamccarter.com

www.katrinamccarter.com/outloud

https://www.linkedin.com/in/katrina-mccarter/

[email protected] 

Would you like to work directly with me to learn the marketing framework that I use for all of my clients? The How to do Marketing Academy is a 6-month program that shows you how to plan, implement and measure your marketing to create consistent results for your business. So if you are sick of wondering what content you should be posting, or what marketing channels you should be investing in and whether any of the marketing you are doing is actually working, come and join us in the Academy. You’ll never have to worry about that again. Applications for the How to do Marketing Academy close Friday 5 March 2021. Apply today.

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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