Having two or three options in your proposals can make it an easier decision for your clients to buy. It also gives you a stronger negotiating position, since it options allow you to ask the clients: "what do you like, and what don't you like?"

In other words, you get the clients to focus more on the value you're bringing to them.

Here's my system for creating options on proposals (with the help of post-it notes!)

If you'd like to see a walk-through tutorial on how to create options, enter your name and email address here and you'll get instant access to the tutorial.