The average consumer attention span continues to dwindle down to seconds. Eight seconds to be exact. So how are brands and marketers expected to truly connect and grab a customer’s attention?

Competition to gain and retain customers is fierce and the simple tactic of merging {First Name} and {last product viewed} into an email or a web page isn’t cutting it anymore, we have to get personal.

In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.

The post How to Create Personalized Videos at Scale – Eric Porres appeared first on Scott King.