In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Todd Fiscus, the owner of Todd Events in Dallas. Fiscus discusses how to create good first impressions for event guests of any age, and why he uses a roller coaster metaphor to describe event flow. He also shares ways to get brands to take risks, why design should evoke emotion, how to channel the spirit of an event host, and more.