Paula Thomas is an independent loyalty marketing consultant, writer and podcast host.

Paula has been studying and writing about how to drive loyalty in the convenience retail industry and has now published a book entitled “Driving Loyalty in Convenience Retail”

She is a former judge for the UK Loyalty Magazine Awards.

Paula found her passion for loyalty schemes while she was working as a Marketing Manager for a major airline 20 years ago. Since then she’s worked on world-leading loyalty schemes for brands including Avios, O2 Ireland, AIB, and The Entertainer Group. 

In this episode, she shares how we can create powerful b2b customer loyalty programs that drive growth predictably. Insights she shares include:

• What is a B2B customer loyalty program
• The difference between B2C and B2B loyalty programs
• The role of the founders mindset
• B2B loyalty programs: challenges and opportunities
• Examples of the good B2B loyalty programs
• Good practices for B2B loyalty programs 
• The best B2B loyalty program rewards that work
• Why NPS is a good indicator of customer loyalty data
• and much much more....