With over 20 years of experience, Michael Haynes has worked with companies ranging from micro-businesses to large corporations in Australia and Canada including Kraft Foods, Telstra, Commonwealth Bank of Australia, and Accenture. Michael's interest and passion are to help start-ups and SMEs to build and grow successful businesses through B2B markets by developing and implementing buyer-driven solutions. Michael shared his thoughts around the new age of business plans and what it means to have a product-market fit.