Have you ever wondered how Apple and Disney have created large groups of raving fans? In this podcast we breakdown the art and the science of creating raving fans. How your favourite brands are doing this every day, and how you can do it as well. If you are an entrepreneur, business owner or you are just interested in marketing, this podcast has you covered! Building a brand isn't easy, but there is a proven blueprint to follow. So make sure you listen till the end to get all the information you need to build a personal or business brand.