Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template

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In SEO, creating quality, experience-driven content has never been more important.

It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization.

You need to differentiate your strategy. Fast.

Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile.

In short, it needs to follow the LEMA framework. Logic. Explicitness. Memorable. Action.

Find out what this means and exactly how to use it in your content in this week's interview with Lily Ugbaja.

She's written for Zapier, WordPress, Databox, Animalz, and Hubspot. And she knows how to make remarkable content.

Mentioned article: The Idea Farm by Animalz https://www.animalz.co/blog/idea-farm/

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Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.