In this episode of The Content Spark podcast, Helen shares how to create social media content that leads to sales without feeling sleazy, awkward or over the top. Because yes, you can sell and still sound like a human.

You’ll hear Helen’s tried-and-tested approach to writing sales content that feels natural and strategic, not salesy. She also shares the biggest mistake small business owners make (spoiler: not selling at all!) and why Stories are her favourite place to sell gently and effectively.

• Sales content doesn’t have to be cheesy

• Selling is just another content format with a different goal

• Stories are a great place to sell softly to a warm audience

• Any post can be a sales post if it includes a clear CTA

• Consistency is more important than volume

• Repetition is essential — people need reminders

• Content builds relationships, and relationships drive sales

• You need to plan to sell — not just hope people figure it out

• Objection-handling and social proof make sales content stronger

• There’s no shame in showing up and inviting people to buy from you

Sign up for my FREE Instagram Confidence Call – we’ll chat through what you’re currently doing, see what can be done better and see if my coaching programme – The One Where You Learn Instagram – is a good fit for you.

Join in with my Five Day Instagram Stories Challenge for only £20 – learn how brilliant Stories are for your reach and engagement and why you should be using them for your business. If you love a set of instructions, this challenge is for you!

Need one of my content power hours? Great! We can chat about all things content or get really specific to your business and plan out some content ideas to get you unstuck. The hour is yours to do with what you will!

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