There's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory.

In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way.

They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue.

Show Notes

Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.com/mfcs1e18-create-the-best-buyer-personas/

Connect with Alastair and Marketing for Consultants

• On LinkedIn 
• On Twitter 
• On YouTube 

Subscribe to the email list at MarketingForConsultants.com

Like what you heard?

Help share the podcast by leaving a rating & review on Apple Podcasts