When you get into business you dream of becoming number one in your field. But how do you get there? We decided to ask Theme Fusion which is responsible for Avada, the number one theme on WordPress. Both Theme Fusion's CTO and CMO, Markus and Michael, explained to WordPress Marketing how they used customer support and interactions with clients to improve its product, how they marketed Avada and how they use partnerships and WordCamps to further build the brand.