The About page on your blog is one of the important core pages of your site. Most everybody has one, yet a majority of bloggers set it up in the completely wrong way.

In this installment of Coffee Break Blogging, I talk about the most important mission of the About Page. I also share the exact layout that will make your About Page truly convert and grow your business - and essentially do what it was made to do.

Welcome to Episode #51 of our podcast. :-)

The About Page is one of those pages that most people have but I find that they undervalue its importance and therefore they treat it wrong. And so, I want to talk about that because it is one of the important core pages of your site. Your site needs to have an About Page. But not only that, it needs to be treated in a particular way that it will actually maximize your opt-in opportunities which is what the About Page is really all about.