Alicia Brown is the founder and director of New Doors, a strategic marketing and communications agency that specializes in the built environment industry. Having begun her career at global architecture practice Woods Bagot, Alicia has 17 years of experience in creating effective communications for the design and built environment industries. 

In this episode of ArchiBiz Unpacks, Bec sits down with Alicia to talk all about marketing strategies for architects. You’ll learn a step-by-step approach for creating your own marketing strategy, tips for using your local network to grow your business and advice on how to maximize every piece of content you create.  

Plus, you will hear Bec and Alicia discuss the importance of understanding your audience. Specifically, you will learn how to create a marketing budget and strategy that is based off your target audience. 

To learn more about Alicia, check out her website. 

ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  

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