In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites digital marketing strategist Jules Marie to share her tips on creating press releases that get the attention of the media.

If you don’t tell the media your story with a press release, who will?

Your takeaways include:

- Strategies to create a compelling hook.

- Tips for including value-added information to your release.

- How to create a quarterly PR schedule.

- Marketing with short videos.

- Where to distribute your press release.

- How to distribute your press release.

- How to create a media list.

- Why your headline must be clear, concise, clever, and compelling.

And, of course, much more.

Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of book marketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.